Butterfly Effect

I was speaking at Reinventing Call Center Management in Toronto last week and describing Chaos theory (otherwise known as the butterfly effect). "CHAOS theory- a butterfly flaps its wings in marketing and the call center has problems. We are all familiar with this occurrence though few realize it originated in call centres. Marketing (or Sales) activities result in Substantially Higher Incoming Traffic which adversely impacts the Forecasted Agent Number. Of course in colloquial speech we call this the SHIT hitting the FAN"