Thursday, October 20, 2022

The Great Resignation, The Great Re-Think, or The Great Retirement



 By Colin Taylor

We are now into the fourth quarter of the year. Retail and ecommerce firms are gearing up for the holiday season, which means more staff. But where are they going to find more staff? It is hard to find new staff. We can blame the Great Resignation if we like, but where did all of the workers go? Have all of the frontline agents found new rewarding and well-paying jobs? Certainly, some have, but I think many people have decided to take a pause. Sure, some are opening a shop, trying their hands at gig work, changing careers, and certainly some have shifted completely out of the workforce.

Many in fact have exited the workforce, including those who deferred their retirement during Covid and are now looking to retire. That could mean 3 years of retirements occurring in a single year. Is there any doubt that this has helped to fuel low unemployment and the shortage of workers. What happens if we don’t have enough staff to deliver the services in the manner and with the proficiency that we wish? With our current and former staff members are considering their options — maybe even quitting or retiring — that is a sad commentary on us as employers. What does it say about the roles and the work these folks have done in our call and contact centers that leaving seems like a good idea?  

We know that working in a front-line role and dealing with customers is challenging. In COVID and post-COVID environments, it can be even more of a challenge as it can be exacerbated by staff shortages.  

Perhaps the Great Resignation is really the great Re-Think; our staff are rethinking their careers and asking themselves, “is this really how I want to spend the rest of my career?” We as employers need to look at ourselves and ask a number of questions... READ MORE

Wednesday, October 19, 2022

Hybrid Work...Scary Stuff for Contact Centers

 


By Colin Taylor

Halloween, the night of the dead, the end of all things, whatever you call it, this time of year with the harvest behind us and the ghouls and goblins; not to mention Squid Game characters who have now darkened our door; can be a frightening time. It is more frightening perhaps as we are all still dealing with the fallout of the pandemic.

While some areas of the economy are getting back to pre-Covid levels of activity and hiring is robust in many sectors, there are still some areas of concern on the horizon. We have all seen the pundits and experts wax poetic about the risk of a 4th wave, 5th wave, new mutations, and the likelihood that Covid-19 will shift from being a pandemic to being endemic and something we just learn to live with like the flu (or subtitles and bad dubbing on Netflix binge-worthy series). With these two twin challenges of Covid and Korean dramas addressed, let me move on to other less critical, but still important areas of concern…

First, why is it that corporate America, now that it has embraced the concept of remote contact center agents and hybrid work environments[1], is so slow in adjusting its management processes to support these new deployment models? We shouldn’t lose sight of the fact that traditionally in the pre-pandemic world there was great resistance to remote contact centers, driven in part by technology concerns and by a management concern that “if we can’t watch them, how do we know that they are working and not watching Netflix”?

The early returns were very positive: productivity went up and absenteeism and sick days went down, to the surprise and delight of managers. Both of these changes were broadly seen as innate aspects of remote work and were taken as positive ”wins”. Both of these are emblematic of darker and more frightening (see how I brought this back to scary Halloween?) shifts that were occurring under the surface...READ MORE

Wednesday, October 12, 2022

The Evolution of Contact Center Scripting



By Colin Taylor

[This post was adapted from a webinar that Colin Taylor delivered for Customer Contact Central on September 8, 2022. You can see the replay here while available: https://www.customercontactcentral.com/frs/22041151/top-industry-secrets-for-successful-contact-center-scripting/email]

There has been a continuous evolution in scripting since we were taping printed copies onto cubicle walls. There are primarily 4 different types of scripts that are employed in contact centers and many variations on these.

Traditional scripts

These are the type I was writing 35 years ago. These outline an “Ideal” path with suggested verbiage for the call. They were disconnected from any systems. Of course, the biggest drawback for any script was that the customer on the other end of the phone didn’t have the script and consequently didn’t know how they were supposed to respond.

Often, these reflected a checklist of all of the elements that needed to be addressed. These could be compliance related or behavioral. These checklists in turn became quality evaluation forms. These checklists and forms tend to be more structured for Outbound calling (Greeting>Qualification>Presentation>Objection Handling>Close>Objection Handling>Close).

Individual performance, where we expected it to be similar between agents using the same script, could still vary significantly. Often the agent’s ability to “make the script their own” was the key to success, as was the agent’s ability to recall and use their product knowledge and training.

Real-Time Guidance scripts or RTG

RTG introduced a process based on interviews, call recording analysis, and internal best practices to scripts. It included sub-processes and screenshots of the appropriate systems with links. This type of script, however ... Read More

Tuesday, October 4, 2022

Contact Center Training should not be the Buddy-System

 


By Colin Taylor

A lack of agent training is a sure-fire way of ensuring customers are disappointed. Learning a new skill or capability provide both enjoyment and a break from the mundane, and brings with it the opportunity to increase earnings. But to be effective, organizations need to ensure that they take a measured and consistent approach. Leaving staff to learn on the job or “wing-it” may work for a while, but, to quote Humphrey Bogart, “you’ll regret it. Maybe not today, maybe not tomorrow, but soon and for the rest of your life”. Sooner or later this lack of training, knowledge, or experience will adversely impact a customer.

Now, let’s be clear: no one sits down and says, “let’s design a really lousy training program”. 

Instead... READ MORE

Thursday, September 29, 2022

Tuesday, September 27, 2022

Top Industry Secrets for Successful Contact Center Scripting

 


By Colin Taylor

[This post was adapted from a webinar that Colin Taylor delivered for Customer Contact Central on September 8, 2022. You can see the replay here while available: https://www.customercontactcentral.com/frs/22041151/top-industry-secrets-for-successful-contact-center-scripting/email]

When we think of a script a number of things can come to mind: The Cambridge English Dictionary defines it as both ”the words of a film, play, broadcast, or speech” and as “a piece of paper on which a doctor writes the details of the medicine or drugs that someone needs” (in other words, a ”prescription’”).

My experience with scripts may go back to my education in TV and Video. In the call or contact center context, however, it goes back to the 1980s when I worked with advertising agencies and was responsible for about half of all of the telemarketing scripts employed in Canada.

What do we exactly mean by Contact Center Scripts?

  • Scripts attempt to set out an ”ideal’” path to success on the call: a sale, a resolved inquiry, or a closed case.
  • Scripts can be verbatim (or word for word) or they can be guides.
  • Scripts can keep the messaging and communications from the call center consistent and accurate.
  • Scripts can also shorten call length as they follow an efficient flow or path.
  • On the negative side, canned responses and robotic delivery make customers feel that the organization doesn’t value them enough to have a genuine conversation

Scripts have been around as long as contact centers. They set out an ”ideal’” path to success. Scripts try to make it easy for the agent. For example, legal compliance requirements may mandate that verbatims be read, word for word, hence the use of a script. The aim of a script has always been to assist and help the agent. Today’s technology has enabled many enhancements, automation, real-time guidance, and agent assist capabilities, such as real-time sentiment READ MORE    

Thursday, September 22, 2022

FCR, and Real-Time Guidance

 

Taylor Reach recently helped to sponsor the ContactBabel Inner Circle Guide to FCR (First Contact Resolution). This comprehensive report provides insight into the current state of FCR and will prove to be a valuable tool as you examine your FCR practices within your customer-facing contact centers.

You can download the ContactBabel Inner Circle guide to FCR https://thetaylorreachgroup.com/the-inner-circle-guide-to-first-contact-resolution

Lastly, I recently did a webinar on scripting and real-time guidance for Customer Contact Central. If you are interested you can access the recording here https://www.customercontactcentral.com/frs/22041151/top-industry-secrets-for-successful-contact-center-scripting/email


Tuesday, September 20, 2022

Understanding your Contact Center Costs: FCR


 

By Colin Taylor

Contact centers are always striving to improve efficiency, increase customer satisfaction and deliver a superior customer experience. Technology is frequently the strategy employed to achieve this goal. While technology can certainly support improvement in all three areas, improvement can also be realized through increasing First Contact Resolution or FCR.

FCR is a contact center performance metric that identifies the center’s ability to resolve an inquiry on the first attempt. While not a true measure of customer satisfaction, as the customer is not always asked if they are satisfied, or if the interaction met their need, it is nonetheless indicative of satisfaction for both your customers and your agents.

Whenever anyone reaches out to a contact center, they are looking to get “something done.” Completing that “something” to the satisfaction of the customer is resolving the reason for the inquiry. That is why contact centers exist, to resolve questions, issues, and inquiries. Those who can get what they want to get done, on a call or interaction will tend to be more satisfied than those who don’t. So, the higher your first contact resolution rate, the higher the satisfaction levels you will tend to see from those customers.

There are a number of ways to measure FCR. The simplest READ MORE

Monday, September 19, 2022

Advanced Contact Center Metrics: Speed to Competency

 By Colin Taylor

Having their best agents poached by other departments is a common refrain from contact center operators. These center leaders do not have any issue with upward mobility of their staff, in fact they likely support it as it offers the opportunity for advancement within the organization which can be a motivating factor.

No, the reason for the lament is simple math. New staff cannot perform at the same level as experienced staff. We all know intuitively that it takes time and attention for new staff fresh from their onboarding to mature into competent agents. Heck, when an agent graduates from training they are about as poor a performer as you will find. They are barely adequate to perform the role, and this is a far cry from the competent staff we are asking them to replace. It will take time, training, coaching and support to assist the adequate agent to complete the journey to competent.

“Competent” we would define as the point where agents are independent, require little support, perform well in all metrics.

There is a cost to the center to replace an experienced agent with a newbie who 
READ MORE

Thursday, September 15, 2022

Taylor Reach NPS Score +100

 

ct headshot 15-2By: Colin Taylor

Customer Satisfaction is critical for the success of any organization, and Taylor Reach is no different. Each member of the team strives to delight our customers and exceed their expectations.

To gauge the satisfaction of our clients we employ a customer satisfaction survey and all of our clients are asked to participate and complete a survey.

The results we achieved so far in 2016 have blown us away… our NPS[1] score is an impressive +100, a perfect score! This score is truly remarkable as “a Net Promoter Score of +30% is truly excellent” for B2B firms according to Deep Insight. Circle Research has indicated that score of +35 is the top quartile of all B2B NPS scores.

Thank you to all of clients that participated in this survey. We are delighted and honored to have our customers give us this vote of confidence. We will continue to work hard to earn and retain your trust and patronage.

Colin

October 7, 2016

UPDATE:

It has been almost 6 years since I published our attainment of a perfect 100 NPS score. Since then a lot has changed in the contact center customer service and customer experience industry, we have seen the pandemic drive work-from-home, technologies that we could only imagine in 2016 become realities in 2022. 

But one thing hasn't really changed....Our clients still love us, since we began tracking NPS in2015 our scores have never been below 88, and as of today stands at 91!

We appreciate our client faith and trust in us. We appreciate the positive NPS score and know that this score reflects their satisfaction with our services and with the positive changes and improvements that they have been able to achieve with a little help from Taylor Reach.

Colin

September 15, 2022

[1] Net Promoter® and NPS® are registered trademarks and Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld



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Understanding Your Contact Center Costs: Training


Sometimes it seems inevitable that every time a budget is approved with funds allocated for new, additional, or improved training, something occurs and the training is the first thing removed from the budget. We have heard this refrain many times over the years. From the perspective of senior management, Training looks like a safe place to cut:

“We will be no worse off by cutting here than were are today.”

I would agree that this statement is true. However, if you are bleeding, staunching the wound might be a better approach than the status quo of continued bleeding.

Training, coaching, and personal development must be viewed as an investment. Only seeing the cost side of the equation is a common blind spot. It is not about the upfront cost; it should be about the downstream benefit.

Typically, when we think about the cost associated with new agent onboarding training we think of the trainer, the training room, the students being trained, and the cost of each of these. The Trainer for...
READ MORE

Wednesday, September 14, 2022

Understanding Your Contact Center Costs: Attrition



A recent report from Gartner[1] referenced the cost to replace a frontline agent at $14,113. We have seen similar figures when working with clients. A major municipality that we have worked with, shared that their cost is just over $10,000. While this cost seems high, it is likely too low. When we look at the cost to replace an experienced agent we must include costs that arise in four major categories:

  1. Recruitment & Hiring costs
  2. Training costs
  3. Lost productivity costs
  4. Reduction in quality costs / Potential revenue (there is also potential to damage organization reputations but for now we are only including the internal costs).

Recruitment costs include the cost to place or post the position, human support to review applicants, the time it takes to administer any assessments or tests and the cost of the tests themselves, candidate interviews, background, and criminal checks, drug tests, etc. There are then the hiring costs, setting up a new employee into your systems, acquiring licenses, registering them in the benefits program, etc. This cost varies by organization, some employ more automation than others and some may complete this process largely internally while others outsource the entire process. Our research has shown that a reasonable estimate of this cost is...READ MORE

Wednesday, November 13, 2019

SHOULD YOUR CONTACT CENTER BE BEST PRACTICE?

We constantly hear about “best practices,” and these are held up as the shining examples of what the best organizations do. The desire for us to want our organization or contact center to be “the best” can be a heady goal and many blindly start down the road to get their organization to be a “best practices” organization. But is this the best approach for your contact center, your staff, or your organization?
Best practice is defined by Merriam-Webster as “a procedure that has been shown by research and experience to produce optimal results and that is established or proposed as a standard suitable for widespread adoption.” This certainly sounds like a worthwhile goal, but as with many other things, the devil can be in the details.
Best practices may be validated by “research or experience,” but are the organizations researched like your organization? Is the “experience” relevant to your contact center and your organization? Too often the companies establishing and being referenced as “best practice” are leading performers in their sector or well regarded for the service they deliver. They tend to be organizations that have mature and robust service operations. s that similar to your contact center?
Contact centers operate in an ecosystem where people, processes, and technologies interact to deliver service to customers and prospects. There are high levels of interconnection and inter-dependencies woven throughout the contact center. This is why centers are often described as having “thousands of moving parts.” This lattice of interconnected and interdependent activities, processes, and workflows complicate initiatives to make changes in this environment. Striving to implement a best practice in one area will often bump into a number of pre-requisite activities that need to be completed before said “best practice” can be actioned. This is a difficult and complicated task, and even if it is successful, it will often fail to secure the expected benefits as other areas in the operation lack the maturity or robustness to properly support the attainment of the new “best practice.”
In his book, Good to Great, Jim Collins said, “good is the enemy of great,” and this is an accepted truth. If you are only striving for good, you may waste, time, effort and dollars pursuing an objective that may yield little more than what you had achieved as a good operation. This is the Pareto principle (commonly known as the 80/20 rule) in action. In contact centers, the same rationale can hold true. Most contact centers and most organizations stop at good, or in many cases “good enough.”
There needs to be a “bang for the buck” financial evaluation when considering implementing best practices. How will becoming “best practice” change the center or organization’s performance in the eyes of the customers or of leadership?
The costs to implement and the benefits achieved through best practices are not equal for all organizations as they will depend upon the starting point in terms of maturity as well as the vertical you are serving. Technology investments to support best practices may be “table stakes” in one industry and the rare exception in another. There is no one-size-fits-all approach. The cost should not be the only consideration, but it needs to be a part of the decision-making process.
While a “best practice” may have been shown to produce optimal results, the cost to achieve these optimal results may not make sense or be appropriate for all centers. It is important not to view “best practices” as exclusive of other improvement opportunities. There may be a few best practices that you can implement, but there will be a considerably larger list of “better” practices that are available to you.
The best practices that are accessible and that will improve the operation of a center will be related to the center maturity and current operating practices, structure, and available technologies. The same is true for better practices. We encourage every center not to consider this as a binary choice between becoming best practice or not, but rather as a journey from the current state to best or most appropriate practices. This journey is reflected in an iterative process of constantly employing better practices.

Follow Taylor Reach and Colin Taylor on Twitter at @Taylor_Reach and @colinsataylor.
To find out more about how Taylor Reach can help your company with contact center best practices, CLICK HERE to schedule a free consultation.
Read the original post here

Tuesday, December 18, 2018

Resolving the Riddle of Retention


By: Colin Taylor 
The downside of a strong economy is low unemployment and job shortages. A strong economy doesn’t directly cause contact center attrition, but it does provide employees and agents options that may not exist in a weaker economy. This element of choice, though, will magnify any internal issues and challenges that may exist []
Read more

Thursday, October 6, 2016

UK Launch – Taylor Reach

CT headshot 15-1By: Colin Taylor

Well it has been a busy month for Taylor Reach and for our Senior Consultant, Peter Elliot leading our UK team. Not only have we launched our Contact Centre, Call Centre and Customer Experience consulting services, but Peter is also relocating and changing his home address. Should you wish to reach Peter his email is pelliot@thetaylorreachgroup.com

Both Peter and I participated in the recent UK CX Awards held at the Park Plaza hotel, Westminster, where he and I both chaired judging panels. Peter judged the ‘New Product, Product Improvement Making the Most of New’ Technology category and I, Business Transformation. There we some brilliant entries and the judging was close, with little to differentiate between the finalists.

In the category of Business Transformation, the winner was Royal London, with Pelican Business Services receiving the Silver award.

1-business-transformation-royal-london-donhales-logo

Figure 1: Royal London winners with Don Hale- Business Transformation

In the New Product/Product Improvement – Loving The Customer category, which Peter judged the winner was Close Brothers Retail Finance, with Barclays – Continuous Improvement Debit Card Disputes receiving the runner up award.

Figure 2: Close Bros with Peter Elliot- New Product/Product Improvement – Loving The Customer

Figure 2: Close Bros with Peter Elliot- New Product/Product Improvement – Loving The CustomerIn addition Peter also presented a number of awards, including; New Product/Product Improvement – (Making The Most Of Technology), OmniChannelCX

In addition Peter also presented a number of awards, including; New Product/Product Improvement – (Making The Most Of Technology), OmniChannelCX

 

 

In the category of New Product/Product Improvement (Making the Most of Technology) the winner was My Home Move, with InMoment receiving the silver award.

Figure 3My Home Move and Peter Elliot- New Product/Product Improvement – (Making The Most Of Technology)

Figure 3: My Home Move and Peter Elliot- New Product/Product Improvement – (Making The Most Of Technology)

The OmnichannelCX category was won by FM Outsource, with the silver award going to Virgin Trains in partnership with Opinsta.

Figure 4: FM Outsource and Peter Elliot- OmnichannelCX

Figure 4: FM Outsource and Peter Elliot- OmnichannelCX

 

All in all it was a great and enjoyable event. It was my first time at the awards, Peter was a veteran having attended and judged previously. I have judge contact centre and customer experience awards on three continents and was quite impressed with the process and quality of the submissions. For anyone who is considering participation I would encourage you to do so and can attest to the level of rigor present in the judging process. For more information on the awards or to see the full list of winners, visit the UK CX Awards website.

Concurrent to the UK launch of Taylor Reach, we have also introduced a free 1 hour consultation available to anyone who has questions regarding their contact centre or wants our perspective on the industry or any aspect of contact centres or CX. You can take advantage of this opportunity by visiting our website and completing a request form  here.

September on this side of the pond has been a busy for Taylor Reach as we worked on a number of projects: we completed the design and implementation of a new quality program for a major power utility, continued to redevelop agent training for one of the most respected names in media, completed an contact centre assessment for a start-up in the cosmetics industry, and helped a major non-profit with the selection of a new contact centre telephony platform.

For more information on the consulting services offered by Taylor Reach, please visit our website or click on your area of interest below;

Contact Centre Assessment

Contact Centre Audit

Contact Centre Benchmarking

Technology Assessment

Outsource Suitability

Site Selection

Training Design and Development

Starting a New Contact Centre

Quality and CX Design and Implementation

Interim Management

CX Health Check

If you would like to stay informed on industry trends, news and updates from Taylor Reach, please subscribe to our Customer Reach Newsletter here

Remember Taylor Reach is vendor agnostic and does not ‘partner’ with any vendor and does not receive compensation from anyone but our clients, so you know we are truly independent.

 

 

 



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Wednesday, August 24, 2016

Auditing, Made Easy.

Snapshotz™

Call Center and Contact Center Customer Service Auditing

Operational Efficiency, Excellence and Best Practice improvements can only be achieved once the opportunities have been identified. The reality is however, that due to the ever changing world of technology, communications and the customers themselves, the metrics that reveal the opportunities are constantly changing and adapting to new innovations, fads and management concepts. When in truth Operational Efficiency, Excellence and Best Practice improvements always need to be at the core of the center's overall strategy.

But How Do You Ensure Operational Excellence?

 

Although content marketing and curation has alleviated the pain of searching through articles to identify what's new and improved, they are only half the battle. In order to create a transparent vision for the contact center requires an understanding of how the center is operating today and how it stacks up to other centers. Conducting regular center audits are the most effective and most revealing solution, to achieve this goal. Through conducting a center audit, a full 360 degree view of where the business stands today in relation to where they should be can not only provide indications for improvement, but will reveal missed opportunities or new solutions that have never before been considered or discussed.

Now, while stressing the importance of continual center audits, is it also important to discuss the kind of audit one conducts.

"What are you measuring and what are the conditions being compared?" 

"Who are you being compared against, and how robust is the comparison?"
"What are the insights you are applying to your current situation and what are the steps to reaching the best practices?"

 

Snapshotz™ is the "All In One Audit", the online cloud tool that provides simplicity, clarity and in-depth detail of how a business compares on a global scale.  Unlike no other on the market, Snapshotz ™ provides benchmarking from over 1700 other centers, across 700 data points.  


Read below to see why Snapshotz™ is the tool your center needs to test.

Want More Information/ Have Any Questions?

Snapshotz Consultants
First
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Extending Their Call Center Consulting Services Further, Growing The Taylor Reach Group

Expanding Their Reach of Consulting Services Through the Addition of a New Expert Consultant

Taylor Reach Group Expands to Quebec

Toronto, ON.

Mr. Colin Taylor, The CEO and Chief Chaos Officer of The Taylor Reach Group, Inc. announced today that Alton Harewood has joined the customer experience and contact center consulting firm effective immediately.

 

The Taylor Reach Group expands to Quebec, Canada with the addition of Mr. Harewood to their team. Alton is a business and contact center consultant with over 25 years of experience in the industry. Alton has a strategic planning focus, with 250 projects under his belt.

The Taylor Reach Group is excited to have Mr. Harewood join the firm” says Mr. Taylor.  

His expertise and focus in leveraging technology platforms to enhance call center, customer service and sales operations fits directly into the methodology we employ at Taylor Reach. He will be a great asset in identifying solutions for centers, focusing in on technology acquisition, cloud, and work to further clients’ business developments

Most recently, Alton has been involved in working with call and contact centers to extend their reach online, focusing in on analytical and social development to assist organizations in moving to the cloud. His previous roles involved assessing strategic management and process planning for centers, verifying the customer experience gaps existing for clients, consulting on migration to cloud solutions and offering proficient and modern solutions.

 

Alton lives in Montreal, with his family. He is professionally capable in both French and English. Alton is an avid writer and content curator, maintaining multiple social media networks, all with a “millennial” attitude and runs the Canadian Executive Leadership Group on LinkedIn.

In joining The Taylor Reach Group, Alton is “excited to partner on strategic management consulting, work closely with other team members to utilize their specializations and combine previous expertise with new clientele to further grow both his and Taylor Reach’s Network” 

About The Taylor Reach

With offices in the United States, Canada, Australia, Europe and China, The Taylor Reach Group, Inc. (Taylor Reach) is a leading Call/Contact Center Consulting Customer Experience and Customer Service consulting firm. This award winning company founded in 2003 by Colin Taylor boasts today a stable of Fortune 1000 companies. The consulting staff at Taylor Reach each possess more than 20 years of ‘hands-on’ Call/Contact Center, Customer Experience, Customer Service and Customer Satisfaction experience in delivering effective and significant benefits from Operational Innovation.

 

 

The Taylor Reach Group, Inc. – Leaders in Call Center and Customer Service consulting – Bringing Order to Customer Service and Call Center Chaos since 2003.

For more information, visit our website,  The Taylor Reach Group, Inc. or contact Colin Taylor at 1-866-334-3730 ext 102 or ctaylor@thetaylorreachgroup.com



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