67% Use Smartphones to Enhance Shopping, Up from 26%

Significantly more consumers than last year are using smartphones to help them shop and now they have specific needs and desires from retailers. These needs include access to inventory, personalized

in-store services and store apps that help them find products, based on a new global study. And to build customer loyalty, retailers need to provide consumers what they need when they need it,

according to a survey of 5,000 consumers in 10 countries.

Source: www.mediapost.com

Over 200% increase in consumers using smartphones to help them shop – #custserv #mobile #callcenter #custexp

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