While this idea may sound apocalyptic, I’d suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience.
Source: www.adweek.com
If Customer Experience is the new Marketing, so the end of the CMO maybe in sight. #cx #custexp #custserv
The post Four Trends That Might Just Make Your CMO Obsolete appeared first on The Taylor Reach Group - Call Center Consultants.
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