Thursday, May 7, 2015

How Yatango is giving power back to the customer

ersonalization and empowerment With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.

Source: www.cmo.com.au

Personalization and Empowerment keys to a Superior Customer Experience – #custserv #custexp #callcenter 

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