The Risks of a Multi-Vendor Customer Engagement Strategy

Marketers are wasting excessive time managing too many vendors.  At least this is what the results of a recent study conducted at the 2014 Direct Marketing Association’s annual conference suggests…

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21% of marketers are spending nearly 15 hours a week just managing and coordinating with seven or more vendors! Many vendors equals many systems and inefficiency – #custserv #custexp #cctr

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