Adobe CMO interview: Ann Lewnes on data, customers and marketing’s product remit

In this exclusive interview with Adobe SVP and CMO, Ann Lewnes, we ask the marketing leader about how she’s overhauling the marketing function in the age of digital marketing, what owning customer engagement means to a CMO, why marketing and product are inextricably linked, and how she’s using data to be the ultimate modern marketer.

Source: www.cmo.com.au

With more change in the past 2 years in marketing than the previous 50 years, what  does the future have in store for marketing and CMO’s 

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