Personalization has become one of those buzzwords you can’t escape. Yet, while brands often regard this term as an integral ‘tactic’ that’s now instrumental in elevating the customer experience, they frequently lose sight of its core meaning. Many marketers become fixated on the process, not the person, therefore missing the opportunity to genuinely engage and interact with their target audience.
Source: www.1to1media.com
Does your Customer Experience met the 15 requirements for a great relationship? #custserv #custexp #cctr
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