Wednesday, April 15, 2015

Brands think they provide great customer experience, consumers disagree



When competitors with better prices are just a click away, customer experience (CX) is a key differentiator for brands.



Source: econsultancy.com


This delusional dichotomy has been a constant for more than 20 years. Companies think they deliver good, or at least acceptable Customer Service, but Customers do not agree.


The post Brands think they provide great customer experience, consumers disagree appeared first on The Taylor Reach Group - Call Center Consultants.






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