Showing customers they matter after the transaction is complete is a critical step in the customer journey. It validates that you care. However, most companies miss that piece of the puzzle. In order to develop true customer loyalty, the shopping experience must be more than just a transactional exchange. Gestures of appreciation are necessary to remind customers they are important to you.Not enough managers test their own systems by buying something from the company and seeing how they feel thr
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The old sales adage “Don’t confuse Sell, with Install”, is dangerous to any organization seeking to build a long term customer relationship. #custserv #customerjourney #cx
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