Tuesday, March 24, 2015

Use This Model to Evaluate Your Omnichannel Strategy



The world of marketing has become incredibly complex and fragmented, and in order to stay competitive marketers need to master omnichannel marketing. This is no easy task. An omnichannel strategy is one that puts the customer in focus, drives engagement through personalization and provides a unified view of the ROI delivered.



Source: www.adweek.com


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