While this idea may sound apocalyptic, I’d suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience.
If Customer Experience is the new Marketing, so the end of the CMO maybe in sight. #cx #custexp #custserv
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